Tak się zdarzyło, że przypadkiem trafiłem kiedyś na "Atari
Manifesto", napisany przez Nolana Bushnella, założyciela Atari. ...
hmm... manifest... odezwę, deklarację celów? Współcze
CELE ATARI
ATARI - GOALS
FAIRNESS
Fairness is the best single word which means play the game by the
rules. We play hard, play to win, but we will play by the rules of
local, state, federal and international law, as well as the
standards of ethical business practice and fair labor
relations.
An unethical corporation has no right to existence in any social
framework. Besides, winning by cheating is, at best, a hollow
victory.
PEOPLE
A corporation is simply people banding together in an organized
fashion to produce products or accomplishments which would not be
possible otherwise. When the goals of Atari and the goals of it's
people are in harmony, Atari is strong and its people are happy and
satisfied. Therefore, Atari will:
Provide maximum remuneration and benefits to its people based on
their contribution to it's profits and goals.
Provide a work atmosphere in which a person can maintain his
dignity and identity.
Maintain a social atmosphere where we can be friends and comrades
apart from the organizational heirarchy.
Encourage and promote personal growth through education and
training such as that we may all reach our individual
potentialities.
Judge all people on the basis of their skills and contribution and
not tolerate discrimination on the basis of race, color, creed,
national origin, sex, appearance or personal life. At Atari,
discrimination of the whites against blacks or blacks against
whites; of the short hairs against the long hairs or the long hairs
against the short haris; the trained against the untrained; the
experienced against the unexperienced, will not be tolerated.
Bring together people who enjoy what they do and are willing to
strive to build a strong and innovative corporation in which we can
all take pride and satisfaction and know that our part is well
done. Our corporation will only be as strong as the sum of its
parts.
PROFITS
Eventually, without profits, a corporation cannot exist. Therefore,
all other goals except the first must be subservient to
profits.
Profits should be large enough to fund our growth, share with our
employees, and strengthen our corporate base.
Our profits should also be reflective of our contribution to those
that our products serve. The best and most lasting business
relationships are those in which all persons involved make profits
in the proportion to their income. By fairly pricing our products,
we can keep ourselves, as well as our customers, financially
healthy, and contribute to the overall growth of the industry.
PRODUCTS
We define our product as innovative leisure. We will build the best
products possible, and serve our markets in such a way that through
time the Atari name is synonymous with: quality, imagination,
research, after-sale service, and social responsibility.
GROWTH
Our goal of growth will be aimed at expanding our current market
through innovative products, as well as increasing market share
through better solutions to our customers' problems. We will also
grow by cautious entrance into allied fields, fields in which we
can use our current successes to give us a competitive edge. Our
growth will be dramatic, fueled by excellence in all areas, whether
it be in research, finance, manufacturing, marketing or
management.
CITIZENSHIP
We will remember that this society and it's institutions have
provided this climate for business activity. We believe that
corporate citizenship is important to keep our institutions strong.
We will be politically active for causes we feel are just. Our
colleges and universities will enjoy our financial and personal
support, and charitable causes will be supported.